Why Out Door

When advertisers compare the cost and reach of different types of media, outdoor really stands out. Compared to other forms of advertising, outdoor is cost effective and impactful, providing excellent value for money.

Perhaps the key advantage of outdoor advertising is its flexibility, it can be used effectively to reach a broad, mass audience or alternatively it can target a very specific population segment. Outdoor makes a whole lot of sense. It’s very focused and targeted.
The effectiveness of outdoor advertising is partly due to its unavoidable exposure to the public and far from being clear, the public has a very positive attitude towards outdoor. In fact more so than other media.

The opportunities within outdoor advertising are vast from large format Megacoms, Unipoles and Mupis etc. to small ones like Bus Shelters, Wall Banners and Benches etc.