Out-Of-Home Advertising

Out-Of-Home Advertising or OOH is a great way to reach people where they live, work and play. It is media that is everywhere, and when used with creativity, it creates brand new ad spaces that can stop people in their tracks.

Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays - like Megacoms, Mupis, Unipole, Street Furniture and other forms of OOH.This gives advertisers unprecedented control over how and where an ad is seen.

As the effectiveness of other media slips like a TV commercial or a print ad, Outdoor is also being seen by a larger and larger audience, especially as people spend longer periods of time commuting and away from their homes.

More time away from the home = more time in front of Out-Of-Home media.